Navigating a minefield blindfolded

Is the world of Social Media really that treacherous? In a word or four, Yes, it can be! But we help you navigate through the noise of this exploding industry.

You have a great idea and/or you have long been successful. You have come to the inevitable conclusion that you need a Social Media based strategic campaign, or your business will reach an ever more limited audience. But there is just so much to learn! Who has the time?

There are a lot of experts in this area, just a few Google or Twitter or Facebook searches away. Many will present themselves as experts and some of these actually are experts. They will offer to give away some information, but as they need to make a living also, there will be some money changing hands. Your hard earned money. And in an area you are so new to, it may not be so easy to ascertain who is good from who has the most compelling pitch. Perhaps more tricky, not everyone who is really good will be really good for you! Do you have the time, the money or the patience to research everything for yourself? That is where Cyberland can help you.

We spend hours each day trolling the web, making connections. We know who ‘the big players’ are. We will be presenting many of these people to you, so that you can determine who might work best for you. You can browse with a certain confidence that everyone you find on these pages is at the forefront of their field. Or you can contact us for a strategy consultation, during which we will zoom in on your Unique Sales Proposition and determine who best to partner you with.

This is our strength. We build strategic and alliance partnerships. We help position you. We read, research and filter the information you need.

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Get Connected with Cyberland.com

If you are ready to start using blogging, Twitter, Facebook, Linked-In and 20 other social networking sites to build an online web presence, Cyberland.com is now open to the public. We offer a variety of consulting and training services to help you make the most of web 2.0 marketing and new media outlets. To learn more about our process, click on the Our Process tab to get started today!

Microblogging has come to the office

Twitter has become successful offering its users microblogging as a way to post short messages about their interests, opinions and anything else under the sun. This has allowed people to connect with each other for business and social reasons where they would not have met otherwise. There are many success stories socially and professionaly on Twitter as it continues to increase its audience everyday. I read an interesting article in The New York Times today on the topic.

Microblogging has been going on for quite some time in the social media world, now it has come to the office where coworkers are sharing information, commenting on their industry, connecting with their customers, communicating with each other where they can read postings at their leisure, making everything more cohesive, efficient and away from their crowded email inboxes. This is a whole new way of doing business, where things might not fall through the cracks as they once did. It gives people a feeling of really being on a team and being able to find out answers to questions more quickly, access pertinent information which helps them be more effective with their customers.

Leveraging tools from social media to tighten up your workforce as well as creating the right relationships with potential customers, supply chains, outsourcing talent and being able to keep your finger on the pulse of your industry as well as many other benefits can keep your business ahead of your competition.

Obama and the ‘Facebook Effect’

“This election was the first time that all candidates — presidential and congressional — attempted to connect directly with American voters via online social networking sites like Facebook and MySpace. It has even been called the “Facebook election.” It is no coincidence that one of Obama’s key strategists was 24-year-old Chris Hughes, a Facebook co-founder. It was Hughes who masterminded the Obama campaign’s highly effective Web blitzkrieg — everything from social networking sites to podcasting and mobile messaging.”

From the article Obama And The ‘Facebook Effect’ by Matthew Fraser and Soumitra Dutta, Monday, Nov 17, 2008.

Read the full article here on MediaPost’s Online Media Daily.

Twitter Goes Mainstream

According to a great article in the Wall Street Journal, businesses around the world are finding multiple uses for the tool Twitter.

“Doctors are using Twitter to update patients about office hours. Local groups such as the Los Angeles Fire Department are using it to share details about service calls with interested residents, occasionally with graphic descriptions of the victims’ conditions. And dozens of major companies, like computer maker Dell Inc., use Twitter to share deals and product news with people who sign up for the service.”

Get the full article here.

This article is just one of several from a top-notch series of articles from the Wall Street Journal for Monday, October 27, 2008:

Time to Leave the Laptop Behind

TV + Social Network=?

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