Fusion Marketing

Have you ever thought of partnering up with a business who has a similar target market but who doesn’t compete with you? Your choices of who to partner up with is as limited as your imagination. Al Lautenslager writes in his article in Entrepreneur Magazine .

I have always loved collaborating, brainstorming and working with partners who have a compatible business that provides outstanding service. When you think of all the possibilities, new distribution, new clients or customers, new ideas, it’s exciting!

Social media allows you to build community around common interests, values, public service, hobbies and what better way to find a “power partner” to grow your business? Being a pioneer on the web in 1994, helping companies form such alliances, I have had the great fortune to build long lasting relationships in different industries that my clients have benefited from. I won’t hesitate to pick up the phone and plug them into someone I’ve known for years. They might not be the ideal partner for this particular client, but as Steven Covey said in “7 Habits of Highly Successful People”, one of my all time favorite books, “everyone has a circle of influence, those people have circles of influence”. I’m sure you get my point.

No matter how bad the news gets on any given day, I try and live by these words from a song I heard in Spamalot a few weeks ago, “Always Look on the Bright Side of Life”. This is a great way to keep focusing on solutions to grow your business, reinvent your career or whatever your particular need is at this time. The point is, you don’t have to do anything alone, there are so many wonderful, inspiring and enterprising people on the web, and now you can find them through blogging and social media.

We’re about to enter 2009, just think of all those incredible people you will meet, it’s like serendipity, my favorite word. You never know what’s around the next corner, no matter where you are, there are so many opportunities just waiting for you!

I hope you all have a wonderful Christmas with your family and friends, the most precious gifts of all.